Approximate Date: 1908
Medium: Oil on Canvas
Signature: Signed Lower Right
Size: 28" x 24"
Lot No. 196
Cover of Saturday Evening Post Magazine, October 31, 1908.
Exhibitions: It's a Man's World, Illustration Art by and for Men: November 14-17 2012, Illustration House NYC, The National Arts Club NYC Jan 6- 19 2013
Joseph Christian Leyendecker was one of the most famous and prolific illustrators of his time and painted one less cover for The Saturday Evening Post than Norman Rockwell. He was the creator of the cherubic New Year’s Baby and the handsome Arrow Shirt Man who set the style for men’s fashion for decades.
In addition to his beautiful men, women and children, Leyendecker’s covers and advertisements depicted subjects ranging from sports to war to politics. This 1908 Post cover shows a young newsboy holding pictures of William Howard Taft, the Secretary of War, who was running for president against William Jennings Bryan, a popular orator. Taft won the election. Leyendecker created another memorable illustration.
Joseph Christian Leyendecker (March 23, 1874 - July 25, 1951) was one of the pre-eminent American illustrators of the early twentieth century. He is best known for his poster, book, and advertising illustrations, the iconic trade character known as the Arrow Collar Man, and his numerous covers for the Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than four hundred magazine covers. During 'The Golden Age of American Illustration', for the Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication.
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