410 Commerce Drive, Suite B
Fort Washington, PA 19034
(267) 992-7166
Original Illustration Art circa 1890-1970

Approximate Date: 1954

Medium: Oil on Masonite

Signature: Signed Lower Left

Size: 24.50" x 23.00" (62.23cm x 58.42cm)

Lot No. 3290

After a Day on the Slopes, Beer Advertisement By Spencer Douglass Crockwell (American- 1904-1968)







Following World War II, the United States Brewers Foundation (USBF) wanted beer to be seen in a more positive light, as an integral part of the American way of life and, as their now famous tagline states, as “America’s beverage of moderation.” From 1945 to 1956, the USBF produced at least 136 ads using the same thematic elements, with 120 of them numbered as part of the “Home Life in America” series. This work is number 103 of the series and was featured in ads in the January 24th and February 7th, 1955 issues of Life Magazine.


See all original artwork by Spencer Douglass Crockwell
Explore related art collections: Advertisements, 1950s, Family, Liquor/Beer, $5,000 - $20,000