"Philadelphia Whiskey Advertisement"   Lot no. 240

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By James A. Bingham (American- 1917-1971)

1944
12.00" x 16.00"
Gouache on Board
Signed Lower Right

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Philadelphia Whiskey went all out with this May 8, 1944, Life Magazine advertisement.  The detail, color, and attractiveness jumps off the page.  On the one hand, you almost miss the whiskey with the great waterfront print featured.  It certainly gets your attention to look at and read the page, so they are accomplishing the desired effect.



Explore related art collections: Boating/Nautical / Automotive/Transport / Men / Historical / Horses / Urban/Cities / $100 - $5,000 / Advertisements / 1940s / Newly Researched

See all original artwork by James A. Bingham

ABOUT THE ARTIST

 

James R. Bingham was born in Pittsburgh, Pennsylvania and studied at the Carnegie Institute of Technology. During World War II, he put in a stint animating Army Air Force films and received an appointment as a Naval officer attached to the Office of Research and Invention.

     Following the war, the heroics and adventure in his life was confined to the usual subject matter of his illustrations, such as a long series of pictures for Erle Stanley Gardner’s “Perry Mason” serials and other mystery stories in The Saturday Evening Post. He also illustrated the “Tugboat Annie” series for the same publication.

     In addition to editorial work, Bingham did a great deal of advertising illustration for clients such as Philadelphia Whiskey, the Gulf Oil Corporation, Maxwell House Coffee, the Air Transport Association, the Caterpillar Tractor Company, and won numerous awards, including Art Directors Club Medals in New York, Philadelphia, and Miami.