"Cashmere Bouquet Soap Advertisement"   Lot no. 3235

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By Haddon Hubbard Sundblom (American- 1899-1976)

1945 (Estimated)
22.00" x 17.75"
Oil on Canvas Board



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A sweet WWII-era illustration for a Cashmere Bouquet Soap campaign for Colgate featuring a soldier and his girl framed by a cascade of flowers. This advertisement was published in women's magazines, including the September 1945 issue of the Ladies' Home Journal.

In his series of illustrations for a Cashmere Bouquet Soap campaign, Haddon Hubbard Sundblom used romantic imagery to subtly suggest the sensuousness of soft fragrant skin. The couples embrace and sit nearly cheek-to-cheek as the men gaze longingly at their lovers, who showcase their supple caressable skin through bare arms and shoulders.

Fully immersed in floral blooms that nearly jump off the page, the women entice their suitors through the use of Cashmere Bouquet Soap, which promises to “adorn your skin with the fragrance men love” and leave skin as soft as cashmere (if used every day, of course). “Only one soap gives your skin this exciting Bouquet!”

Sundblom was a prolific and influential commercial illustrator who worked in the field for nearly forty years, producing work for household brands, such as Maxwell House and Procter and Gamble. He is best known for creating the iconic Coca-Cola Santa Claus in the 1930s.


Explore related art collections: Romance / Patriotic/Political / Men / 1940s / Women as Subjects / Advertisements / $5,000 - $20,000 / Newly Researched

See all original artwork by Haddon Hubbard Sundblom



Haddon Hubbard Sundblom dominated the art field in Chicago beginning in the ‘twenties when he formed a studio partnership with Howard Stevens and Edwin Henry.

   The studio, under great artistic direction and influence of Sundblom, attracted a great number of young artists who later, as alumni of the “Sundblom circle,” went on to become name illustrators in their own right. Among those included in his book are Harry Anderson, Earl Blossom, Matt Clark, Edwin Henry, Walter Richards, James Schucker, Thornton Utz and Coby Whitmore. Sundblom acknowledged the influence on his own style of many painters, including John Singer Sargent, but primarily Anders Zorn. As amalgamated by Sundblom, it was a brilliant and colorful technique, combined with his own good taste and joie de vivre.

   These qualities kept his work in steady command for nearly forty years for both magazine stories and advertising campaigns which won for him many medals and citations. His style became a hallmark for advertisers, such as Coca-Cola, Procter & Gamble, Palmolive, Peet & Company and Maxwell House Coffee. For over twenty years, Sundblom painted an annual Santa Claus subject for Coca-Cola; its prominence on the back cover of many national magazines made it a famous feature, Sundblom used himself as the model in the later years.

   Born in Muskegon, Michigan, Sundblom left school to work at the age of thirteen when his mother died. For many years, he attended school at night or took correspondence courses to complete his education. He also studied for four years at the Chicago Art Institute and for three-and-a-half years at the American Academy of Art. His art apprenticeship was served at the Charles Everett Johnson Studio in Chicago, and in 1925, the partnership of Stevens, Sundblom and Henry was launched.

   In 1987, Sundblom was elected into the Society of Illustrators’ Hall of Fame.