"Now a 3, General Electric All-Steel Refrigerator Ad Illustration"   Lot no. 354

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By Saul Tepper (American- 1899-1987)

1930 (Estimated)
38.00" x 30.00"
Oil on Canvas
Signed Lower Left



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Now a 3, General Electric All-Steel Refrigerator ad illustration, 1930

Caption: "Many modern models, unmatched for beauty and convenience, solve the refrigeration problem for every home -- meet the requirements of every income."

From the Estate of Charles Martignette.

Won the Harvard Award in 1929; Newspaper Award in 1936 and was elected to the Society of Illustrations Hall of Fame in 1980.

Explore related art collections: Fashion / 1930s / Romance / Advertisements / Food / Men / Women as Subjects

See all original artwork by Saul Tepper



Saul Tepper was born on the Lower East Side of New York City, and remained a New Yorker all his life.

   As a youngster, Tepper was awarded a correspondence course from the Landon School of Art. He also studied at The Cooper Union, the Art Students League, and at the Grand Central School of Art, under Harvey Dunn.

   Tepper first worked as a letterer in a fashion catalog studio before establishing himself as an illustrator. He eventually did an almost equal proportion of fiction and advertising assignments, for most of the magazines, and for many national accounts, such as Mobil Oil, Texaco, Packard, General Motors and Coca-Cola.

   Among his many honors were the Harvard Award (1929), the Newspaper Award (1936), Annual Advertising Award (1940) and the Laskinlamb Institute Award (1943).

   For many years, Tepper was also an active teacher and lecturer at Pratt Institute, The Cooper Union, the New York Art Directors Club and the Society of Illustrators.

   Music was a parallel interest. Saul wrote many popular songs which were recorded by Nat “King” Cole, Ella Fitzgerald, Ezio Pinza, Glenn Miller, Harry James and others. He was a member of ASCAP and AGAC, and wrote sketches, lyrics and music for fifteen annual Society of Illustrators Shows. Tepper was a life member of the Society of Illustrators and was elected to its Hall of Fame in 1980.