"“Only as great an institution…” Car body ad for Fisher Body Company" Lot no. 3993
By McClelland Barclay (American- 1891-1943)
1923 (Estimated)
26.00" x 21.50"
Oil on Canvas
Signed Lower Right
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Original automobile body advertisement for Fisher Body Company, published 1923.
The full caption reads: “Only as great an institution, with the same artists, the same manufacturing abilities, and the same thousands of skilled workers, could fabricate the wide variety of motor car bodies produced by Fisher. Thus, only Fisher can build into each and every type the artistry, the durability, the beauty which entitle it to carry the symbol — Body by Fisher.”
The image depicts a father walking his daughter down the aisle during a church wedding ceremony.
Explore related art collections: Fatherhood / Wedding/Marriage / Romance / $5,000 - $20,000 / Black & White / Advertisements / 1920s / Automotive/Transport / Newly Researched
See all original artwork by McClelland Barclay
ABOUT THE ARTIST
McClelland Barclay was commissioned a Lieutenant Commander, U.S.N.R., during World War II and contributed many posters, illustrations and officer portraits for the Navy before being reported missing in action, in the Pacific Theatre, aboard an L.S.T. which was torpedoed.
Before the war, Barclay was most noted for his ability to paint strikingly beautiful women, as best exemplified by his long running series for General Motors illustrating the slogan, “Body by Fisher.” Some of his other advertising clients included Lever Brothers Co., Frigidaire, A&P, Eaton papers, Crane and Pike Company, Elgin Watches, and especially Humming Bird Hosiery. He also illustrated fiction for most of the large-circulation magazines.
Sculpture was another facet of the artist’s career, and his McClelland Barclay Art Products Corporation produced a whole line of three-dimensional decorative products.
Born in St. Louis, Missouri, Barclay was a student of H. C. Ives, George Bridgman and Thomas Fogarty. He was a member of the Artists Guild, the Art Students League of New York, and the Society of Illustrators.