"Monarch Advertisement" Lot no. 4035
By Eugene Iverd (1893 - 1936)
1931 (Estimated)
Oil Painting
Signed Lower Center
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Original advertisement for Monarch foods.
The full caption reads: "The Leader...pointing the way. Nothing is more fascinating than to watch boys develop the attributes ofleadership. Leaders we must have...among the boys, among men, among industries. For 78 years Monarch has been the acknowledged leader in fine quality foods -- unexcelled always, yet never expensive."
Explore related art collections: Advertisements / Children / $20,000 - $50,000 / 1930s
See all original artwork by Eugene Iverd
ABOUT THE ARTIST
From Minnesota, George Ericson used the pseudonym Eugene Iverd for his illustration work. He studied at the St. Paul Art Institute and the Pennsylvania Academy. In 1918, he was drafted into the Army, but the war ended before he was sent out of the country.
He served the remainder of his army duty in Washington DC, where until 1921, he was an art instructor for wounded veterans in Walter Reed Hospital. Then he took a teaching position at Academy High School in Erie, Pennsylvania, and within a short time, was promoted to city-wide supervisor.
By 1926, his illustration career was taking off, and he spent less time on teaching and also spent more time, especially summers, in his home state of Minnesota. By 1933, he was able to resign from teaching because of the financial security he had from illustration. However, he died three years later from complications from rheumatoid arthritis.