"Woman with Bird, Advertisement for Treo Elastic Girdles" Lot no. 4100
By Hayden C (Howard Renwick) Hayden Born 1885
1923 (Estimated)
39.50" x 25.50"
Oil on Canvas
Signed Lower Right
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Original advertisement for the Treo Girdle Company, published in the October 1923 issue of McCall’s Magazine, page 93, and likely in other publications as well.
This original advertisement showcases a rosy-cheeked, red-haired young woman gracefully posed in a pink girdle and satin slippers within an elegant interior setting, holding a yellow bird. The text promotes the "Treotex" Treo Elastic Girdle, emphasizing its "newly-invented surgical elastic web." The advertisement compellingly suggests this innovative material allows "all women, of whatever type of figure, to enjoy the figure-freedom, and dress-distinction that only the Treo Elastic Girdle imparts." The Treo company's tagline, "The more elastic to the corset — the more grace to the figure," would have resonated with the fashion conscious women of the era.
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See all original artwork by Hayden C (Howard Renwick) Hayden