"Dan Beard Gives Some Good Advice" Lot no. 507
By Edward V. Brewer (American 1883-1971)
1925 (Estimated)
24.00" x 30.00", Framed to 30.5" x 36.75"
Oil on Canvas
Signed Lower Right
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Original advertisement for Cream of Wheat, published 1925. The image features Dan Beard sitting at a campfire talking to Boy Scouts.
The full caption reads: “Dan Beard gives some good advice to men”
This original advertisement for Cream of Wheat features Dan Beard, whom the printed ad hails as a “prophet and sage to a million Boy Scouts.” It features a wise quote from Beard himself: “Watch two things about your mouth - the words that come out of it; the food that goes into it.”
The ad promotes “wise eating,” stressing the importance of a healthy diet for active boys and men. It highlights breakfast as a crucial meal and champions Cream of Wheat as the ideal energizing and nourishing start to the day.
Dan Beard was the founder of the Sons of Daniel Boone, which merged with the Boy Scouts of America when the latter was founded in 1910. A true pioneer, he was a prolific writer and artist whose passion for the outdoors began during his childhood in Ohio.
This artwork will undoubtedly resonate broadly with collectors of Cream of Wheat advertisements, admirers of Edward Brewer's artistic contributions, and those with an interest in the history of the Boy Scouts of America. Catalogued as #344 within the Cream of Wheat catalogue, this piece offers a unique opportunity for discerning collectors.
From the archives of Nabisco, and Kraft Foods, catalogue #344; also stamped #190.
Explore related art collections: Cream of Wheat / Children / Advertisements / Winter / 1920s / Men / Wildlife / Hunting/Fishing / $5,000 - $20,000 / Newly Researched
See all original artwork by Edward V. Brewer
ABOUT THE ARTIST
EDWARD BREWER of St. Paul was Minnesota's answer to famed illustrator Norman Rockwell. From 1911 until 1926 Brewer created the enormously popular fullpage Cream of Wheat advertisements that appeared monthly in dozens of national magazines. The folksy ads for the Minneapolis company have become collector's items. And Brewer's reputation as an illustrator has been given a fresh coat of polish.
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http://collections.mnhs.org/MNHistoryMagazine/articles/47/v47i01p002-015.pdf
http://collections.mnhs.org/MNHistoryMagazine/articles/47/v47i01p002-015.pdf