Advertisement for Schlitz beer, 1950. Published ad included.
It’s part of their “I was curious” series that always features three panels. This one features a scrapbook that, despite the fact that it would appear to be from a picturesque location, shows the person on vacation and his beer, but not the vistas they would have been looking at. Good thing whoever he was travelling with captured the moment he first saw Schlitz, and then the moment he first tasted it.