"Kuppenheimer Good Clothes" Lot no. 943
By Joseph Christian Leyendecker (1874-1951)
1923
28.00" x 21.00"
Oil on Canvas
Unsigned
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Literature: The Saturday Evening Post, June 14, 1923, illustrated as Kuppenheimer Clothing Company advertisementLaurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker: American Imagist, New York, 2008, p. 91, illustrated in color p. 92
Notes: The Kuppenheimer Clothing Company used this painting as an advertisment for its men's clothing. The advertisement printed in the 1923 Saturday Evening Post, accompanied by the tagline "When you decide to buy a better suit than you ever owned before buy Kuppenheimer Good Clothes, an investment in good appearance." J.C. Leyendecker was credited for creating American icons out of the fashionably styled and dressed men and women appearing in magazines, newspapers, and store windows throughout the country.
Exhibitions: It's a Man's World, Illustration Art by and for Men: November 14-17 2012, Illustration House NYC, The National Arts Club NYC Jan 6- 19 2013
Explore related art collections: Advertisements / 1920s / Horses / Men / Fashion / Sports / $100,000 & Above
See all original artwork by Joseph Christian Leyendecker
ABOUT THE ARTIST
Joseph Christian Leyendecker was born in Montabaur, Germany, and came to America at the age of eight. Showing an early interest in painting, he got his first job at 16 in a Chicago engraving house on the strength of some larger pictures he had painted on kitchen oilcloth. In the evenings after work, he studied under Vanderpoel at the Chicago Art Institute, and saved for five years to be able to go to France and attend the Academie Julian in Paris.
Upon his return, as a thoroughly trained artist with immense technical facility, Leyendecker had no difficulty in obtaining top commissions for advertising illustrations and cover designs for the leading publications. His first Post cover was done in 1899, and he did well over 300 more during the next 40 years. Among the most famous of these was his annual New Years Baby series.
His advertising illustrations made his clients famous. The Arrow Collar Man was a byword for the debonair, handsome male, and women wrote thousands of love letters to him in care of Cluett Peabody & Company. His illustrations for Kuppenheimer Clothes were equally successful in promoting an image of suited elegance. He was elected to the Society of Illustrators Hall of Fame in 1977.A major retrospective exhibition of Leyendecker's work was mounted at the Norman Rockwell Museum in Stockbridge, Massachusetts, in 1997-98.
Joseph Christian Leyendecker was born in Montabaur, Germany, and came to America at the age of eight. Showing an early interest in painting, he got his first job at 16 in a Chicago engraving house on the strength of some larger pictures he had painted on kitchen oilcloth. In the evenings after work, he studied under Vanderpoel at the Chicago Art Institute, and saved for five years to be able to go to France and attend the Academie Julian in Paris.
Upon his return, as a thoroughly trained artist with immense technical facility, Leyendecker had no difficulty in obtaining top commissions for advertising illustrations and cover designs for the leading publications. His first Post cover was done in 1899, and he did well over 300 more during the next 40 years. Among the most famous of these was his annual New Years Baby series.
His advertising illustrations made his clients famous. The Arrow Collar Man was a byword for the debonair, handsome male, and women wrote thousands of love letters to him in care of Cluett Peabody & Company. His illustrations for Kuppenheimer Clothes were equally successful in promoting an image of suited elegance. He was elected to the Society of Illustrators Hall of Fame in 1977.A major retrospective exhibition of Leyendecker's work was mounted at the Norman Rockwell Museum in Stockbridge, Massachusetts, in 1997-98.
Kent Steine